JCPenney and Tide tried to get rid of coupons. It was a disaster – Erie News Now

In 1996, Procter & Gamble, the maker of Tide, Crest and Bounty, experimented with a “zero coupon test” in three upstate New York markets where stores had opted to offer customers double or even triple the value of the manufacturer’s coupons. P&G said it would pass its savings on marketing costs to consumers in the form of lower prices.

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JCPenney and Tide tried to get rid of coupons. It was a disaster – Erie News Now

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