Influencer Niña Williams shows off her Waukee home to her followers

Niña Williams poses for a photo in her kitchen at her home in Waukee.

This is one in an occasional series on Iowa influencers who are finding new ways to tell the story of the state through social media.

Niña Williams wants life to look and feel beautiful — on and offline.

The Waukee-based social media star brings the growing Des Moines suburb to the World Wide Web with an inside look at her life as a working mom and curated content at her family’s sprawling HGTV-worthy home.

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Williams’ cross-platform lifestyle brand boasts nearly 500,000 followers on Instagram, TikTok, and Facebook combined while the Pella native has racked up 9 million TikTok likes and regularly exceeds more than 1 million views on Instagram Reels, the app’s video option.

Williams means business. The Winterset Cidery co-owner, who shares local cider destination ownership duties with her husband Nick, said she earns a six-figure salary each year as a home and lifestyle blogger showcasing her everyday life in central Iowa.

But there’s more to the story than what first meets the iPhone.

Behind the 39-year-old’s aesthetically pleasing videos is an inspiring journey of humble beginnings as an immigrant to a mom of four who worked overtime to make her American dream come true.

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Influencer Niña Williams shows off her Waukee home to her followers

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