Human or robot: how do estate agency web chats work? | Home

Have you ever been scrolling through the photo gallery of your dream smallholding in Hampshire only to be rudely interrupted by Tracey? Who’s Tracey, you ask? Tracey is the name of the woman asking, “Hi, is there anything I can help you with?” in the chat box that appears in the bottom right of your screen on estate agencies’ websites.

To most of us Tracey and her chat box colleagues are a mild annoyance, but for the nation’s estate agencies they bring in millions of pounds in property sales every year.

“Very early on we captured a lead for one client after midnight from a Middle Eastern investor who had £20 million to invest in properties of up to £500,000 each,” says Andy Soloman, a

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Human or robot: how do estate agency web chats work? | Home

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