Dissecting Japan’s hit consumer products of 2022

On Dec. 7, Nikkei Marketing Journal hit the newsstands with its popular hitto shohin banzuke, the annual listing of product hits that has been a cover feature every year since 1971.

Nikkei’s annual list appeals to the public because it’s cleverly presented in the same heavy calligraphic brush style traditionally used for sumo rankings, with the year’s standout products and services arranged in a hierarchy, working down from yokozuna (grand champion) to ozeki (champion), sekiwake (junior champion) and so on, followed by 30 maegashira (rank and file).

Nikkei is generally credited as having popularized the term “hit products.” Of course, sales success is a prerequisite but, to warrant inclusion in the rankings, a product, service or other commercial entity should also be acknowledged as having altered the direction of the market, or even opened up a completely new business channel that hadn’t previously existed. Success might be achieved by an innovative ad campaign, endorsement by a celebrity or, in recent years, by going viral online via social media.

CHOOSE YOUR CHOICE GIFT CARD OFFER TODAY

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

Source link

Dissecting Japan’s hit consumer products of 2022

CHOOSE YOUR CHOICE GIFT CARD OFFER TODAY

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top