Daily Research News Online no. 33958

Momentive Rolls Out Product Updates

September 30 2022

SurveyMonkey parent company Momentive has added AI-based solutions to capture brand and market insights and improve product experience; enable customers to survey multiple audiences at once; and to reach niche or specialized audiences.

Priya GillEnhancements include an update to SurveyMonkey Audience, which now uncovers AI-generated targeting recommendations for niche audiences based on a survey’s categories, titles, question headings and other factors. According to Momentive, these recommendations make it easier for users to reach their target audience, or discover new audiences – for instance, if a survey includes questions relating to consumer goods, the algorithm can recommend respondents who have visited a supermarket in the past six months. Additionally, SurveyMonkey Audience users can now send the same survey out to multiple markets or other target audiences at the same time, with a single click.

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With the upgrade, Momentive Insights solutions customers can tap into industry benchmarks to compare concepts, packaging, messaging and ad creative relative to others in their industry; and users of the Momentive Brand Tracking solution can use features that automatically correct misspellings of respondents’ answers and allow them to compare results over time, by market, demographic, or question.

Priya Gill (pictured), VP of Product Marketing, comments: ‘We are all conducting business in a world where people’s expectations can change in an instant. By suggesting new target audiences, surfacing relevant benchmarks, and providing AI-powered analysis of sentiment data, these new features will help equip our customers with the insights they need to make decisions with speed and confidence’.

Web site: www.momentive.ai .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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Daily Research News Online no. 33958

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