Big 12 Looks To Keep Up With Big Ten After New Media Rights Deal


This is not your father’s college football. The entire landscape of the game has changed dramatically in the last couple of years, and the changes continue to come.

On Thursday, the Big Ten announced a landmark new media rights deal worth $8 billion with Fox, CBS, and NBC. It’s the largest such deal in NCAA history and looks to eventually benefit every other major conference in college sports.

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There’s a clause in the new deal that should be of special interest to Red Raiders fans that could help the Big 12 sooner than later.





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Big 12 Looks To Keep Up With Big Ten After New Media Rights Deal

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