Beaverswood appoints new marketing manager – Reading Today Online

A WOKINGHAM-BASED workplace safety specialist has appointed a new marketing manager.

Beaverswood, based in Toutley Road, has appointed Lizzie Allen to oversee its brand development and product marketing as it invests further in growth and international expansion.

The move will see Ms Allen working alongside the senior management team on planned strategic growth.

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Key responsibilities include marketing planning, new product launches and integrated digital communications for the company’s range of safety, visual communication and waste management solutions for industrial and office workspace environments.

Steph Gentle, marketing director at IWS Group, Beaverswood’s parent company, said: “Lizzie will be a great addition to the team as we continue to develop our activity across all markets.

“We are committed to hiring the best industry talent to support our growth and ambitions, so with her strong experience and track record in marketing and content creation, it’s fantastic to have her on board.”

Bringing more than six years’ experience and expertise to the role, Ms Allen will also be involved in developing Beaverswood’s profile and reach across Germany, Austria and Switzerland, where the company is expanding its reseller network operations.

Ms Allen said: “I am very excited about the future potential of the business and look forward to developing ambitious marketing plans and initiatives to raise the company’s profile and further strengthen its position in the market.”

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Beaverswood appoints new marketing manager – Reading Today Online

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